- Category: Blog
- Published: Tuesday, 08 August 2017 10:58
- Written by Tim Leverett
The growth in online retail sales – and consumer’s expectation for faster and cheaper shipping - has changed how ecommerce retailers think about customer delivery. The last mile, the term used to describe an order’s move from an online retailer’s fulfillment center to the buyer’s home, is more than just the last step in the shipping process. It has a huge impact on the customer’s perception of a brand.