No matter the circumstance, sales skills will always come in handy, whether you are a college student applying for your first internship or a creative director pitching a new marketing campaign to the executive team of a company. Sales skills will make you stand out in most interactive situations. These three qualities will make you a better salesperson and help you land your dream position or create a better relationship with your client.
It all starts with how you present yourself to the audience, first impressions do mean a lot and confidence is a great way to impress someone. It is also helpful when talking to a new client because it conveys that you know what you are doing, and you can then provide them with peace of mind. One way that you can express this through face to face interactions is eye contact, during a conversation it is important to meet the eyes of who you're speaking with so you seem genuine. Another way to convey it in an interview is your demeanor when answering questions. You have to be able to convey your knowledge in a short amount of time, so by doing research and giving concise and straight to the point answers you will seem like a good fit for any company.
When talking to a client for the first time, it is always important to get to know them on a personal level. You may want to ask questions that will lead the conversation where you want it to go, so bring up a quick story to show them that you are not just talking to them for their business. By finding a shared hobby or talking about past experiences they will be more likely to go with you. They'll feel more comfortable trusting you with their livelihood and you have to remember that at the end of the day, a large number of business decisions are emotionally driven. So the more you get to know someone and develop a friendship, the better the overall business relationship will be.
When a client is coming to you or you are interviewing as a potential new employee, it is because there is a problem that needs to be solved. When a client outgrows their garage and does not have the time to pack and ship everything, we are there to make sure every one of their needs are fulfilled. Another example is when a company is starting to gain some traction and starts the hiring process, you need to make sure that your value proposition fits the company values. The solution selling process has been around for ages and has been proven successful. When you can help people with problems that they will face or you can lift a burden off of their back, you are a valuable asset to any team.
As a college student, I feel the need to use sales skills daily, and as I start my professional career, especially in an extremely social field like business. These skills can help anyone from the low-level salesperson to a CEO of a large organization. Every single one of us is a salesperson at one point in our lives, whether you are in the market for a new job or just trying to improve yourself as a whole, practicing these three skills will help set you apart from the pack.