Blog/News

COVID 1 Year Update

Friday, 16 April 2021

It is apparent that everyone was not ready to deal with the pandemic and who really would be. This is an occurrence that happens once in a lifetime. COVID-19 has put many companies in some tough spots but with determination, understanding, and adaptability, Complemar was able to take all the regulations and limitations in stride to make sure that we kept our employees safe and kept our clients happy. Here are some of the things that we had to adapt and change to make sure we thrive.

 

Increase Technology Use

During this pandemic, technology was and still is crucial in making sure that everything is running smoothly. Since we are yet to be out of the woods and the pandemic is still looming over our heads we have used video chats and other forms of communication to make sure that we were all staying on the same page and being safe at the same time. No one ever expected to have remote meetings in their newfound “home offices”, but all of our employees took it in stride and adapted to the circumstances that we were dealt with. 

 

Putting an Emphasis on Employee Health

This virus has taken a toll on everyone. People are fearful of being in contact with this deadly disease and we have taken measures to make sure that our employees are as safe as possible during these trying times. We still require the use of facial coverings when they are inside of our facilities. Another safety precaution that we had put into place was taking employees’ temperature whenever they entered our facilities. One last thing that we have provided is transparency. We made it clear to all employees that we want them to voice their concerns and that we are here to listen. We wanted to make all of our employees feel safe while they are working.

 

We are yet to be out of the woods, but there is a light at the end of the tunnel as vaccine rollouts are occurring. We have found that communication and understanding are crucial during this time. Planning for restrictions and having a contingency plan is now something that we look at because currently, the environment is extremely unpredictable. Although the COVID-19 virus disrupted our country is going to be prevalent for months and maybe years, the fulfillment and logistics industry is always going to be present and stronger than ever. Complemar was able to act quickly and look to the future which ensured our success. We are looking forward to a new normal, but for now, we will continue to deliver essential goods that will keep the country and economy running.

Facebook is the largest social media platform on the planet. It has over 2.01 billion active users each month, it leaves little to the imagination on how it can be beneficial for any company to take advantage of this social media platform. Here are some tips that you can implement to start your Facebook Business page or continue to grow your presence on the platform.

 

Build Meaningful Relationships

Facebook is a site where you can really interact with your customers. The opportunity to speak to an individual one-on-one if they have a problem or if they are raving about your product is one of the most interesting things when it comes to social media. Business is no longer functions with one-way communication, customers want feedback and now you are able to. The difference between Facebook and other social media platforms is Facebook gives you space where you can effectively write down thoughts and ideas and share them with your customers this will help engage with your customer base.

 

 

Market Research

Facebook page insights are one of the best analytics that is out there currently for social media. It is very informative and it is available for both free and paid posts. Facebook will tell you things like demographics, engagement, and anything else that can really help you target advertisements in the future. Learning more about the customer, like their age, gender, language, job titles can help you get a better understanding of your customer’s needs and interests. By doing this, you can then see who is your ideal customer and then create content that will be tailored to them.

 

Saves You Money

To create a Facebook business page ti costs you no money, so if you have not done so already it’s time to set one up. If you are a new start-up or a company that has been around for generations it can only help you. Paid advertisements are another great way that you can drive traffic to your website. An example of doing this is writing a blog and linking it on your posts, so when they want to read the content it is making them go on your page where they might spend time to look around and see more into your company. Traditionally social media advertisement is also a lot more targeted than T.V advertisements and it is also easier to drive people to your page when all they have to do is click a link.

 

All of the marketing tools that are implemented into Facebook are a great way to get people interested in more than just your company.  It is a tool that is often underutilized and doing a little more research into this platform can cause your company to better perform on these sites. I encourage every company to do a self-audit into your page and see if you are doing the best job that you could be doing and if you do not have a page already I encourage you to make one, there is nothing you can lose with it being free to set up.

Social media is the fastest-growing media channel in the world. The one that I am going to be talking about today is Instagram. Instagram has over one billion active users making it one of the most popular social media platforms like Facebook and Twitter. It is slightly harder to advertise on because unlike Facebook it is a little bit harder to target specific audiences, but Instagram will exceed eighteen billion dollars in ad revenue in 2021. Here are some of the tips that you can use to increase your presence on Instagram.

 

Be Consistent

If you are consistent there is always going to be growth. The amount you are posting is extremely important because your followers will be expecting you to post and if you follow a schedule it make you gain more followers and interactions with your posts. The best way to do this is to do some research and see when you are seeing the most interactions from your followers, or you can do secondary research to see when people are most active on your platform.

 

Hashtags

Hashtags are one of the most important things to use when creating a post that has reach. The use of hashtags will make sure that people other than your followers are going to be able to see your post. Using relevant hashtags will make sure your post is going to get in front of the people that will be fans of the content that you create. Most people say that the magic number of hashtags will be three, after three it becomes a reach and makes the post look crowded. Using the right amount of hashtags will make sure that you will increase your following more than the likes that you get on your page.

 

Using The Right Images

Posting professional photos can make a huge difference in how your company is perceived. Just taking the image is just the start when creating an Instagram post, after taking the image you need to crop the image to the ideal size and then edit it so it will look the best it can be. If you do not have the software to edit it professionally, there are always preset filters that can be chosen on Instagram when posting an image.

 

Using some of these tips will ensure you a successful start to your companies business page. These tips will get you started but creating a long-term plan will work the best. Create obtainable goals when it comes to followers, Likes Per Post, and Impressions.

3 Ways to Brand Your Business

Friday, 19 March 2021

Branding is one of the most used buzz words that are being thrown out in meetings, it is used for many things like personal brand, business branding, off-brand. It is a word that can be used to describe what your company or self is really about. You use this as a descriptor when you are explaining your identity, voice, and what you want your customers to perceive your company as. Here are some tips that you can use to make sure you brand your business in the most efficient and effective way possible.

 
Understand Your Audience

The best way when first trying to create a brand identity within your company is to understand your audience. The best way to do that is to create personas for your ideal customers. For example, I will create a primary and secondary target audience and from there I would create a fictional individual that will match the ideal person from each of the target audiences. You things that you will list are things like demographics, jobs, education, and hobbies that they might enjoy. Doing this will make you see things from the perspective of the customer, you will get an understanding of what they really want and from then on you will be able to market to them in the best way possible.


Utilize Social Media

It is stated that 79 percent of the U.S. population use some sort of social media weekly. Social media is the best way to differentiate yourself from other companies that offer almost the same item or service that you provide. Social media is also the cheapest form of advertising. It can have an astounding effect on company perceptions from an outside audience. A great example of this is Wendy’s. They have created a brand voice that is full of satire and comedy on all of their social media.

 
Make Customers Your Number One Priority

 You can never have a great brand if you have a bad reputation with your customers. You can save money on advertising and marketing because when you have the reputation of a great company word spreads. So focusing on customer service will always pay off in the long run. Thinking about this from a customer perspective, think about what you do when you are a first-time customer for a company. You look at their reviews and their reputation. This where you can brand yourself without marketing and advertising. Individuals will always trust the word of others way more than things that your company will put out.

When your business is growing at a rate that you can not sustain it is extremely stressful to think about the next step. At Complemar we specialize in fulfillment and e-commerce and want to help you every step of the way. When bringing on more people and employing a company to do your packing, kitting, or shipping it might be hard to find the company that is suitable for you. This is a big leap in your company and drastically changes how current operations are run, but at Complemar we think of you as a valued customer that we want to help grow and see succeed. Here are some things that we do that you could find beneficial.

 

Provide unlimited support to our clients

We are there to make your life easier and with just a call or email or dedicated staff is here to help you with all of the problems or questions that you may have. Another thing that we provide is a project manager assigned to each of our clients, so there will always be someone that is there to solve your problems. Complemar has an extensive Onboarding process that takes all of our clients through how we operate and specialize it for the company so that they are going to get examples and figures that they are going to be seeing on a daily or monthly basis. We are here to make sure that all of your concerns are taken care of to the best of our ability and will make sure that at the end of the day both parties are satisfied. Even though our company is growing steadily and has large clients, no matter the size we still give an individualized experience to each of the companies that work with us.

 

Multiple Fulfillment Locations

Location is crucial because, in the long run, this will save you money and maybe even get your product to the customer faster. Choosing a company that has multiple locations in optimal parts of the United States is important, Complemar has locations that are strategically placed across the United States to make sure that your packages get to where they need to go in the shortest amount of time possible. A centralized location can be helpful because studies say that if a customer waits more than 7 days for a package they expect the shipping to be free. When talking to us and figuring out where your clientele is, we will make sure that we will choose a location or multiple locations that will suit your company and make it the most efficient process possible.

 

Complemar has a proven track record over many years of customer retention along with being one of the best at what we do. Our state-of-the-art technology will make sure that at every step of the process you will know exactly what is going on. We are extremely transparent and at the end of the day, we are here to help you grow. So what are you waiting for? Visit our website today to talk to one of our fantastic account executives to see if we are a good fit for your company!

Communication is essential for any workplace. It creates a balance between work and fun. With effective communication there is far less tension in the workplace and also creates an environment that facilitates being more than co-workers, but friends. Here are some tips for effective communication that will increase productivity or positivity in the workplace.

 

Listening is the best form of communication

When having a conversation listening is the best way to make sure you are giving the appropriate response. By listening you will be able to critically think and be able to really learn about the person. Everyone has had a conversation where a person was not effectively listening and it makes you think that your conversation is worthless to that person. That can cause tension in the workplace because it can make the person feel unimportant. Listening is also extremely important when you are in higher-level management. You have to listen to the concerns of your employees because if those are not addressed this can cause massive issues. Listening to any worker that is facing a problem is mandatory, you want to provide a safe working environment, no matter where they sit in the company.

 

There are more than verbal communication

It is stated that 93 percent of communication is done non-verbally. Think about your day-to-day how many times that you have assessed someone by the way they are dressing or just seeing how they are sitting. This is very visible when looking at job interviews. When you are the employer that is on the verge of hiring someone and you bring someone in for an interview, you are looking at what the person is wearing how they are sitting. For example, when someone is wearing a suit to an interview you assume that they are professional. Another example is when you see that a person is leaning forward and they do not have their arms crossed it shows that they are engaged and actively listening to what you are saying. When a person doesn't have their arms crossed it shows that they are an open person and that they are confident. It is things like that, that we overlook in our day-to-day life.

 

Communication is the most crucial thing when it comes to the office. When you are having problems with a certain issue or even a timeline. Talking about it is always better than leaving it to the last minute and then having a real issue. Communication can solve a multitude of problems, but a lot of people avoid it because they are afraid of conflict. Most people overthink situations and when they are approached directly and in a polite manner it is the solution to almost all problems.

As our world changes because of the Corona Virus, it is essential to fill in some of the voids that have been left by the lack of human interaction, working in a new environment, and the added stress of uncertainty. I find it as a college student that I am always trying to find ways to elevate the stress that is put on me from tests to assignments and I find that it is quite similar to some of the things that employees are going through as we are all adapting to this situation. Here are some tips that I found to make myself feel more relaxed and comfortable.

 

Working out

This has been said time and time again, but working out is a great stress reliever and can help you sharpen your mind and body at the same time. I find that if I am having a stressful day or am stuck on an assignment I can go to the gym and clear my head and come back to it with a brand new outlook. Working out also releases hormones that make you feel happier and relaxed. I use it as a time where I can focus on myself and find it relaxing. If you don’t feel comfortable going to a gym, there are many options that you can do from the comfort of your home. Yoga is a great example of this as it is a good workout that is focusing on your body and mind and can be done anywhere. Going for a walk is also a great way to stay active and get some fresh air, this can help you stop thinking about work for a little bit because you are not confined to the walls of your “new office.”

 

Time Management

I find that when a deadline is nearing that is when I am feeling the most stressed, that is why if possible getting these things done in an organized way makes all the difference. Cramming all of your work into a small amount of time can make you feel overwhelmed and exhausted. If you plan out your days, and schedule a few breaks, you will feel that you will get things done better and more efficiently.

 

Social Interaction

This can still be done safely, it is always a good thing to keep in touch with friends and family, and talking to them can do wonders. Most of them are just a phone call away and they are always happy to hear from you and what you have on your mind. Also with this day and age, you and your significant other can find a new hobby that you would have never thought of. One of the examples that I have done is fishing. When it was warmer out after my day of work I would go out to a pond or lake with my family and just go fishing, this is a great activity that helps you get out into nature and help you not think about work.

 

I hope that this can help you or others as we go through this virus. Just remember that you are not the only one going through this and communication can always solve your problems, if you are getting stressed talking about the concern you have can help you tremendously. People are more understanding than you think and asking for extra time or just a day off has never hurt anyone.

When entering a market it is important to have a great understanding of your customer base and making sure that your product is the best that it can be. It may be hard because you are fighting other products that have been on the market for much longer than yours. That is where marketing becomes key. In this day and age where most of the products are only differentiated by the brand value, it is key that you can be the best for your customers. The value proposition is how you are going to differentiate yourself among the hundreds of other products. Here are some things that you can do to ensure that your product can beat your competitors.

 

Product

It is crucial that you bring something different to the table or provide the consumer something that will drive them to your brand over others. For example, you can package yours in a fashion where the user can gather an experience from it. Another way is to have an overall superior product where the product really does speak for itself. It can beat out the others because the quality is better than the rest. The main purpose for all of this is because having loyal customers will lead to success. Loyal customers are easier and cheaper to retain and may recommend the product to others which will create a buzz around your product. 

 

Marketing

If you have the best product in the market it will all go to waste if it never gets in front of the consumer. You need to create advertisements that will drive people to try your product for the first time rather than them getting the item that they have always gotten. You need to make your product seem desirable and how it will solve a problem that they might be facing. This is where getting to know your consumers becomes key. You need to know their pain points, this has been a tactic that has been used for years, you need to find a problem that they may be facing that you can solve. For example, back in the 90s when women wanted to drink, they didn’t want to drink beer, so this is when wine started to get big. A big push by a company called Arbor Mist created a product that was targeted towards females so that they would be able to drink with the men and didn’t have to drink beer. This solved the pain point and became a huge success by selling more than 450 thousand cases in their first year. They found a pain point and exploited it to make a booming business that made millions of dollars.

 

Focusing on value propositions will drive customers to your product and will increase your conversion rate and will give your marketing team leverage over some of the other products on the market. This is something that every single person needs to think about when creating a product or marketing strategy. The one thing that you need to remember is that you have to keep your promise. You can not claim specific things and then not be able to uphold your promise. The value proposition has to be truthful and if it is will pay off ten-fold. 

When talking about the tools of the trade everyone in the industry knows some software or systems that they could not live without. There are two business practices that you should focus on, Management and Marketing. These practices need to be revamped and updated regularly. Here are some tips that you can implement to make sure those practices listed above will help you grow your company or save you money.

 

Management Tools

Management is the foundation that makes your company successful, this is the structure that will make sure your business stays afloat. With good management, you will make sure that you will be profitable and have leaders that will usher you to succeed. Here are some tips that you can use to make sure your management can be the best it can be.

 

Communication

Communication is the starting point of every project. It is essential for your company to stay connected and updated, think about all of the projects that are occurring at the same time, but no one was communicating what they are doing. The bigger the team the harder this gets some applications that I have had success using is Slack and Asana.

Slack is an instant messaging application that can be used to make sure everyone in your company is staying on the same page. This program has a great user interface that makes it easy for you and your coworkers to communicate. The other one that I have mentioned is Asana.

Asana is an application is used to organize tasks and make sure that your deadlines are met. This is a great application that management can use to make sure that others stay on a schedule and have a quantified list of tasks that reminds them what they need to do in a specified timeline.

 

Marketing Tools

Though whenever times are time marketing expense is the first to go, marketing is one of the most important aspects of a company. If you think about it logically, you can have the best product or service in the market, but if the people don’t know about you then it doesn’t matter. Marketing is what informs your customers that you actually exist and when done correctly will drive customers to your company and will generate revenue. Here is a specific example that can help generate some traffic.

 

 Email Marketing

  • Though everyone always says that email marketing is dead, based on 2018 data it is far from it. Email marketing is still ranked the most effective marketing channel. This means that this form of marketing beat out SEO and Social Media marketing. I believe that this is because email is still used more than any other platform and it is easier to target your audience directly. It is stated in 2017 that more than 85 percent of adults on the internet use email, this beats out search engines and social media. So when creating an email marketing campaign here are some things that you should consider.

 

  • Manners
    It is crucial to remember that you are a guest in their inbox and manners are what can make the difference from them reading your email rather than them instantly deleting it. It is easier to create a campaign if you put yourself in the shoes of the people you are targeting.

 

  • Great Content

When looking to create an email campaign you want to make sure you make an impression. The best way to do this is to have a great call to action and make sure that your information is relevant.  Also when planning this campaign make sure that you have created follow-up emails that you can send out at least once a week to make sure your customers are reminded of your services.

 

Now that you have gotten some tips and tools, implementation is the hardest part. All of these things will help your bottom line.  Make sure you use some of these tips and implement them to make sure those practices listed above will help you grow your company or save you money.

3 Ways to Improve Your Packaging

Wednesday, 27 January 2021

Packaging is the first segway for your customer to experience your product, it needs to relay the same message your product is trying to convey to tell a story that will add to the user experience. The design of your packaging has a few tasks, to provide transportation, but to also affect the customer’s perception of your product. For example, a glass perfume bottle with a thicker bottom gives off the perception that the fragrance is more expensive than one without a thick glass bottom. Here are some tips for you to make sure your packaging stands out.

 

Using Green Packaging

With the world becoming more conscious with the amount of waste that they are generating, companies should also be taking that into consideration. Green packaging is a great way to reduce your carbon footprint and to improve your brand image. It is stated in a recent study that 78% of customers between the ages of 18 to 72 felt more positive about a product whose packaging was made up of recycled materials. Some of the things that you could use are biodegradable bubble wrap, Plant-based biomaterials or Starch-Based Biomaterials. When using green packaging the best thing to think of is the three R’s, Reduce, Reuse and Recycle. If you can reduce the amount of materials you are using by using tougher and thinner materials you will save in shipping costs and the job will get done just the same

 

Keep Things Simple

 When thinking of packaging there is always too much but that is for you to decide, if you can’t there is nothing wrong with going simple. Simple will make sure that your packages will be packed correctly and the packers will not be overwhelmed with the amount of options that would be needed to fulfill the order. Keeping it simple will also have increased quality because it increases the chance that the package will be packed properly and consistently, this will lead to a more satisfied customer.

 

Know your Target Demographic

During package design it is extremely important to make sure that you know who your  product is intended to go to. Your packaging needs to match the brand identity so that you will sell the ideal amount that said product. You need to make up different personas that may come in contact with your packaging and differentiate the scenarios so that it is ideal for everyone that you are targeting. Taking your own expertise into account as well, we have all had packaging that gives off an experience that gives you a sense of satisfaction, such as when buying a luxury good they will offer extra packaging like the Louis Vuitton that they wrap around their iconic orange box or when you have bought a product and the packaging was hard to open. Making sure that your packaging is going to appeal to a your target market will make sure that your packaging will be perfect for your purchasing demographic, which in turn will result in more sales.

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Complemar Locations

Rochester, NY (Headquarters)
Harrisburg, PA
Oklahoma City, OK
Reno, NV
Buffalo, NY (Complemar Print)

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