When it comes to ways that you can promote your company and push out content one of the most convenient ways is to start a blog. No matter the amount of blogs that can be seen there is always something your company can say that may help out others that are in your industry. There are great benefits to starting a blog other than the clicks that it may generate on your website. Whether your company is B2B (Business to Business) or B2C (Business to Consumer) a blog should be a staple in your marketing plan, no matter if your company is a startup or has an established audience it can always be beneficial. Here are 3 reasons why if your company doesn’t have a blog you should start one today!
If you look around you will see that every other company is writing a blog. It would be silly if you are the only company that doesn't have one. When it comes to beating the competition, a blog may be the thing that wins over customers because they will feel more connected to their product because they have been reading their blog for some time. When you don't have a blog you are staring at a disadvantage and to be as successful as you can be we need to use every trick in the book and one of the most important things that you can do is connect with your audience and get them talking, one of the best ways to do that is giving them content.
When writing a blog you are able to post more content on social media platforms that can then transfer into clicks. When a loyal customer sees that their favorite company has written an article it can then take them to the website where they can read up on the news article and then browse the website. Blogs in B2C companies can drive sales by pushing customers onto the website where you can then entice them to shop with a banner ad or by talking about something in the article. Blogs are also helpful to B2B because when pushing potential clients to your website after reading the website they may stick around and learn more about your company and then request a quote. There are many ways that it drives traffic and by posting blogs you are also boosting your SEO (search engine optimization) rankings. So this means that it is going to boost you in the rankings when someone searches for your expertise online. This will put you higher on the organic listings and then more likely for people to click on your link.
A blog will also help your company have a voice. When writing blogs it is important that you are using the same tone of voice when writing all blogs, it is key that the voice is consistent. A blog can also be a mouthpiece for your company and you can greatly show off your expertise. This can help you land a client because you may be able to say exactly what they are looking for in a blog that they click on. Lastly, it gives a human aspect to your company that can make your customer relate more to your company.
At the end of the day, a blog for your company is nothing but beneficial, 82 percent of marketers say that their companies had a positive ROI from their inbound marketing efforts. Blogs are easy to set up and can be managed in-house, the only investment that is time. That may be something that you are lacking so it is also easily out-sourced, tell the company what content you need and they will make sure to publish something that will keep people coming to your website for more.