The trends of the last few years have all been pushing out traditional brick-and-mortar stores, and more and more shopping is going digital. This was expedited by the pandemic. eCommerce is now a must-have no matter what your business is, With lower overhead and the ability to reach customers all over the world it is a no-brainer that now is the time to add eCommerce to your company. By doing so you may think that marketing expenditures are going to skyrocket. Paid advertising is a way to go, but there are more ways to drive traffic to your website. Here are 4 ways that you can get more traffic and conversions on your eCommerce website without spending a dime.
This is a form of referral marketing and can do wonders for your business. It is stated that 81 percent of customers say that when hearing a good review from a friend or family member will heavily influence their decision to buy a product. A great way to get these reviews is to set up an automated email that is sent out to every consumer about two weeks after they have purchased your product. Then they can write an honest review. Another thing way that you can get referrals is to encourage them to post something on their social media using a specific hashtag to win a freebie. This could be a great way for you to get your name out there.
This may not increase your traffic but it will increase your conversion and revenue. It was found that upselling can drive an increase of 4 percent per customer. That number may seem inconvenient on its on but multiplied by thousands, it can bring in more revenue than you’ve ever seen. A prime example of this is when Amazon started upselling on its website it saw a 35 percent increase in sales within the first year. Bundling things together is only going to help you in the long run. We all know it costs way more to get a new client than an existing one, so why not make sure that both parties are happy.
Search engine optimization is a free way to make sure that your website is optimized to show up as high as possible in an organic search. This is possible by having a website with relevant information, use of good keywords, backlinking, and a good URL. There are many other things that you can do to make sure that you are on the first page of a search, but it is a tedious and time-consuming task. It is recommended that you have a person dedicated to doing this for your company because it is ever-changing. There are certain tools that you can use however that may help you along the way. LinkedIn Learning is a great way to learn the basics before implementing and searching for keywords that are relevant to your company. You can also use Google Keyword Planner to make sure that all of the keywords that you want to use are relatable and optimized to your website.
With eCommerce growing at a rate that is unexplainable and showing no sign of slowing, there is no better time than right now to start your journey and create an online shop. The most valuable thing that you will be giving up is your time, but with the right guidance and research, the possibilities are endless.