Think of packaging that is synonymous with its brand. Perhaps Nike’s Swoosh or Tiffany & Co.’s little blue box and white ribbon come to mind. In the cosmetics and beauty industry, where competition is cutthroat, great packaging is critical. Packaging in the beauty industry must be eye-catching and attractive, as well as able to tempt the consumer over the hundreds of other available options.
UPS will be increasing its rates for a large portion of its shipping services, with some of them taking effect on December 24, 2017. The company said the rate increases are necessary to meet the demand of their customer base and the growth of ecommerce shipping. By raising their rates right around the holidays, they will be able to take advantage of the holiday returns rush.