With millions of people buying products online the thought of conversion rate is always at the forefront of your mind. A conversion is when a customer goes onto your website and does what you intend them to do, with this blog I am going to be talking about how you can get customers to buy your product at an increased rate. The fear of missing out is something that all shops have so here are some tips that you can implement to make sure that you are selling as many of your products as possible.
The internet is a fast passed environment and you need to make sure that your customer is aware of that as well. They will be more likely to buy a product if they know that a sale is going to end soon or there is a limited amount of product. This is why you see large retailers run sales that may only last a few hours. This is to incentivize customers to buy their product when they first see it. This is called FOMO or Fear Of Missing Out. This will create a sense of urgency for the customers and make them more inclined to buy your product. A good example of this is to put a counter on your website that is counting down that tells the customer that the sale is going to end soon. Another way to achieve this is to have a banner underneath the product that states “10 items remaining”, even if you have thousands of products in inventory putting this under the product and having it countdown, then resetting it is a great way to make customers more likely to buy the product the moment they see them.
Social media is a great and cheap way to sell your products, if utilized correctly the ROI on a campaign is extremely high. One way that you can do this is to link your website to your social media posts, so when a prospective customer sees an item that they like on Instagram for example, they can click on the post itself and it will send them directly to the page on your website where they can then buy the product. They will be more inclined to buy the product because on social media all of the information can be found under a post and maybe even reviews if other consumers have talked about it under the post. Another way that it can help is that they can visualize the item better and then in return feel more comfortable buying your product.
Accurate Images or Descriptions
When customers are reading a product description and viewing the images this is where you can sell your product. Having professionally taken images and an accurate description can win over most of your prospective customers because here is where they ultimately make their decision on if they need the item or not. Be transparent with your descriptions and make sure that the customer knows exactly what they are getting because they can’t see the item in person they need to get an image in their head if this is exactly what they need. Remember that putting in key descriptive information at the top of the page is ideal and if the customer wants to read more you can then add a description button under the product.
eCommerce is only going to be growing in the coming months as brick and mortar shops are becoming more obsolete. The tips above if implemented can rake in thousands of dollars in extra revenue if done properly. When running a company everyone wants to make sure that every customer that lands on their page are going to convert, so why not make sure you have the best opportunity to