Before joining Complemar, my entire experience with the fulfillment industry was as a consumer. My previous background is in food & beverage manufacturing where outside processors and distributors were essential partners. It’s been enlightening to sit on the other side of the table. Here is the perspective of my former life. Hopefully, it provides insight into how clients evaluate outside partners from a financial perspective.
Outside Processor/Fulfillment Needs
o Producing multi-flavor packs;
o Producing special themed marketing & product offerings, particularly during holiday seasons;
o Distributing products from an acquisition that did not fit in the firm’s current distribution and supply chain functions;
o Re-working products due to manufacturing defects;
o Destruction of defective products;
Finance’s role is to provide analysis of the impact on future results while meeting the objectives shown above.
Putting it All Together
After receiving input from the different teams, the finance work begins. The final analysis should contain sufficient comparison to facilitate a decision.
Highlighting these factors will strengthen the presentation and provide valuable data for the analysis that determines the client’s final decision.
Think of packaging that is synonymous with its brand. Perhaps Nike’s Swoosh or Tiffany & Co.’s little blue box and white ribbon come to mind. In the cosmetics and beauty industry, where competition is cutthroat, great packaging is critical. Packaging in the beauty industry must be eye-catching and attractive, as well as able to tempt the consumer over the hundreds of other available options.