Reverse logistics presents an opportunity to improve your relationship with your customer base and build brand loyalty. Although the customer has little to do with warehouse procedures like refurbishing and restocking, how you handle the process with the customer will impact them. A customer service department that is well-versed in your returns policy can impact your customers’ satisfaction, and thus your bottom line.
Companies who manufacturer or supply products for sale to the retail industry take note. Those that don’t actively manage specific aspects of the delivery process are probably incurring a lot of unnecessary shipping expenses.