E-commerce has grown to be a multi trillion company and is growing by the day. With the effect of the COVID pandemic there was a giant boost of online shopping and now that we are getting to the new normal the numbers are not going anywhere. Online is the future of retail. People have found that the ease and convenience of shopping in the comfort of their own home is the future. With the emergence of new online shops daily making sure that yours is seamlessly designed with the consumer in mind is going to ensure success. Here are some tips that you can use to make sure that you will beat your competition and increase your profitability.
Optimize the Buying Process
The first thing that you are going to need is a beautifully designed website that entices customers to shop. When you have an up to date website customers will have more confidence when shopping with you. A website can be pricey however so working through sites like wordpress will let you create your new website at a fraction of the cost of hiring a developer. Another thing that you can focus on is Optimizing your Checkout experience. When a checkout is not optimized there is a 21% chance that your consumer is going to go on to an alternative. We want to ensure that there is the least amount of shopping cart abandonment possible cause the bottom line is that it is lost revenue.
Now that we live in the time with prime shipping, shipping time is crucial in ensuring consumer happiness. It is stated that 87% of customers feel that they take that into consideration when shopping for an item or when looking to reorder from a website. We all know that customer acquisition is a lot more expensive than keeping an already existing customer. We want to do everything in our power to ensure that the customer has a seamless experience and will be happy to come back and shop more. A good way to do this if you are a company is working with fulfillment centers. Companies like Complemar have multiple locations that are strategically located around the United States to ensure fast shipping times. They will also take out all of the grunt work of packaging and shipping them yourself. With all of that taken care of you can then focus on progressing your company more.
E-commerce is not going away anytime soon and it is only going to grow. If you have a brick and mortar location and do not have an online presence it is time to put a little work in. This will lead to increased revenue and being able to reach customers that were previously inaccessible. Customer satisfaction key in this whole process and if you implement some of the ideas that were mentioned in this blog you will no problem growing into a successful e-commerce company.
Rochester, NY (Headquarters)
Oklahoma City, OK
Buffalo, NY (Complemar Print)