Reverse logistics presents an opportunity to improve your relationship with your customer base and build brand loyalty. Although the customer has little to do with warehouse procedures like refurbishing and restocking, how you handle the process with the customer will impact them. A customer service department that is well-versed in your returns policy can impact your customers’ satisfaction, and thus your bottom line.
It seems as though there is a subscription box for everything you can think of these days - pet-lovers, socks, underwear, art projects – not to mention how many beauty-related boxes there are.
Companies who manufacturer or supply products for sale to the retail industry take note. Those that don’t actively manage specific aspects of the delivery process are probably incurring a lot of unnecessary shipping expenses.
Think of packaging that is synonymous with its brand. Perhaps Nike’s Swoosh or Tiffany & Co.’s little blue box and white ribbon come to mind. In the cosmetics and beauty industry, where competition is cutthroat, great packaging is critical. Packaging in the beauty industry must be eye-catching and attractive, as well as able to tempt the consumer over the hundreds of other available options.
UPS will be increasing its rates for a large portion of its shipping services, with some of them taking effect on December 24, 2017. The company said the rate increases are necessary to meet the demand of their customer base and the growth of ecommerce shipping. By raising their rates right around the holidays, they will be able to take advantage of the holiday returns rush.
All growing businesses - like online retailers, manufacturers, and CPG companies – will reach a point they can no longer handle product fulfillment on their own. This realization can come a few different ways. It’s usually first an awareness that warehouse space is getting too tight or finding labor to keep up with demand is a constant struggle.