Instagram: How It Can Help Your Company
02 Apr 2021 Jeremy Herrington

Instagram: How It Can Help Your Company

Social media is the fastest-growing media channel in the world. The one that I am going to be talking about today is Instagram. Instagram has over one billion active users making it one of the most popular social media platforms like Facebook and Twitter. It is slightly harder to advertise on because unlike Facebook it is a little bit harder to target specific audiences, but Instagram will exceed eighteen billion dollars in ad revenue in 2021. Here are some of the tips that you can use to increase your presence on Instagram.


Be Consistent

If you are consistent there is always going to be growth. The amount you are posting is extremely important because your followers will be expecting you to post and if you follow a schedule it make you gain more followers and interactions with your posts. The best way to do this is to do some research and see when you are seeing the most interactions from your followers, or you can do secondary research to see when people are most active on your platform.



Hashtags are one of the most important things to use when creating a post that has reach. The use of hashtags will make sure that people other than your followers are going to be able to see your post. Using relevant hashtags will make sure your post is going to get in front of the people that will be fans of the content that you create. Most people say that the magic number of hashtags will be three, after three it becomes a reach and makes the post look crowded. Using the right amount of hashtags will make sure that you will increase your following more than the likes that you get on your page.


Using The Right Images

Posting professional photos can make a huge difference in how your company is perceived. Just taking the image is just the start when creating an Instagram post, after taking the image you need to crop the image to the ideal size and then edit it so it will look the best it can be. If you do not have the software to edit it professionally, there are always preset filters that can be chosen on Instagram when posting an image.


Using some of these tips will ensure you a successful start to your companies business page. These tips will get you started but creating a long-term plan will work the best. Create obtainable goals when it comes to followers, Likes Per Post, and Impressions.

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