The Ins and Outs of Facebook Marketing
27 Apr 2021 Jeremy Herrington

The Ins and Outs of Facebook Marketing

When looking at social media, Facebook is an advertising powerhouse, with the number of daily users that are currently accessing the website the potential is unlimited. We are here to give you some of the tips and tricks to make sure you know Facebook Ads are going to increase your engagement and generate revenue.


How Facebook Ads can help B2B

When thinking about Facebook advertising it is hard to think that you could have any impact when you are a Business to Business company. When you are a B2B company the first place that you will go to advertise would be LinkedIn, which is not wrong since Facebook is mainly direct to consumers, but there is never anything wrong with giving it a shot. Based on HubSpot’s 2020 Marketing Report they state that companies and brands saw the most return on investment on Facebook. Many of the largest companies use Facebook to generate leads, Most people will get done with a long day in the office to scroll through a feed and if they see something that might interest them, there is a chance that will result in a lead or new client.  A good way to make sure it is reaching the right audience is to use the Facebook Ads lookalike audience feature and filter by job title or industry. This will make it so that your ads are going to be viewed by those that could influence you to do business in the future. So although Facebook is direct to consumers there are ways to get around that barrier that could end up helping your business find clients and business. 


How Much Money Do You Need To Start?

This question is always going to be raised, but in my opinion, you always need to spend money to earn money. That is how it always goes in the advertising and marketing world, but the major difference is that Facebook is extremely low cost and spending 1 dollar or 1 million dollars, your content is going to be shown to an audience. The upfront cost is something that is hard to beat and makes it easy to experiments with campaigns before heavily investing in the one that did the best in the trial. Facebook does a great job in making sure that they do not just favor the company that pays the most, if you are paying to get your posts out there it is going to reach the audience that you have indicated. It makes it easy to scale up if need be. Let’s say that you are wanting more clicks or views it is easy to put more in your budget and that will then be shown to a greater audience. I also think that it makes it easy because you really don’t have to worry about spending more than you are comfortable with. It will never go over the amount that you have indicated, with Facebook sometimes a little goes a long way and there may be diminishing returns with your product or service so the best thing to do is to experiment with the number to make sure you are getting the optimal number of leads and customers.

All and all Facebook ads a great place to start no matter the size of your company. They can make a real difference and can generate revenue even if you are a B2B company. So what’s stoping you? Go on Facebook today to learn more about how you can get started.

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