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Amazon dominates eCommerce. The selling platform makes up about 38 percent of online retail sales (eMarketer, May 2020). It allows companies of all sizes to reach customers while spending a fraction on marketing that they would otherwise need to spend to get that kind of traffic. But selling on Amazon does not come without serious challenges, as anyone who has sold on Amazon can tell you. The most important decisions to make involve:

• When to sell Fulfilled by Amazon and when to sell Fulfilled by Merchant
• Inventory management control
• Development of advertising campaign strategies and tactics

In this article, we will discuss these challenges and the solutions for creating profitable, manageable expansion of your business on Amazon with Complemar and Thor and Company (T&C). Selling on Amazon can be fun and rewarding, so don’t give up on your Amazon store!

1. When to sell Fulfilled by Amazon and when to sell Fulfilled by Merchant? Strategy Development.

Challenges

It is important to have a strategy for selling on Amazon and weigh the options. Selling FBA only can be very costly, especially for small businesses. Selling Fulfilled by Merchant is often overlooked because it is time-consuming to pack and ship orders in house.

Actual screenshot of an Amazon account, August 2020

Solution

An FBA, FBM hybrid strategy is possible for your business.

2. Inventory management control. Seller Account Management and Logistics

Challenges

Most businesses have a hard time keeping up with the demands of managing an Amazon account.

Solution

There are dozens of companies out there who can help you manage your seller account, but not all of them are worth the high price. If you need help with your Brand Registry, don’t ever hand over control of it. Find out how they make their money. When choosing a seller account management service, make sure they do not have conflicts of interest.

3. Development of advertising campaign strategies and tactics. Branding and advertising plan.

Challenges

Coordinating campaigns with seasonal products, inventory levels, and Prime Day.

Solution

FBA works if you are comfortable letting Amazon handle your inventory. Selling FBM, you have the most control over your products. If your inventory is low, or you are not sure about inventory levels, you can prioritize where your products are shipped only with FBM. You can turn your FBM listings on and off whenever you want. Working with Complemar and T & C, you have control over your inventory and your promotions are managed for you.