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Facebook is the largest social media platform on the planet. It has over 2.01 billion active users each month, it leaves little to the imagination on how it can be beneficial for any company to take advantage of this social media platform. Here are some tips that you can implement to start your Facebook Business page or continue to grow your presence on the platform.

Build Meaningful Relationships

Facebook is a site where you can really interact with your customers. The opportunity to speak to an individual one-on-one if they have a problem or if they are raving about your product is one of the most interesting things when it comes to social media. Business is no longer functions with one-way communication, customers want feedback and now you are able to. The difference between Facebook and other social media platforms is Facebook gives you space where you can effectively write down thoughts and ideas and share them with your customers this will help engage with your customer base.

Market Research

Facebook page insights are one of the best analytics that is out there currently for social media. It is very informative and it is available for both free and paid posts. Facebook will tell you things like demographics, engagement, and anything else that can really help you target advertisements in the future. Learning more about the customer, like their age, gender, language, job titles can help you get a better understanding of your customer’s needs and interests. By doing this, you can then see who is your ideal customer and then create content that will be tailored to them.

Saves You Money

To create a Facebook business page ti costs you no money, so if you have not done so already it’s time to set one up. If you are a new start-up or a company that has been around for generations it can only help you. Paid advertisements are another great way that you can drive traffic to your website. An example of doing this is writing a blog and linking it on your posts, so when they want to read the content it is making them go on your page where they might spend time to look around and see more into your company. Traditionally social media advertisement is also a lot more targeted than T.V advertisements and it is also easier to drive people to your page when all they have to do is click a link.

All of the marketing tools that are implemented into Facebook are a great way to get people interested in more than just your company.  It is a tool that is often underutilized and doing a little more research into this platform can cause your company to better perform on these sites. I encourage every company to do a self-audit into your page and see if you are doing the best job that you could be doing and if you do not have a page already I encourage you to make one, there is nothing you can lose with it being free to set up.