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Facebook is the largest social media platform on the planet. It has over 2.01 billion active users each month, it leaves little to the imagination on how it can be beneficial for any company to take advantage of this social media platform. Here are some tips that you can implement to start your Facebook Business page or continue to grow your presence on the platform.

Build Meaningful Relationships

Facebook is a site where you can really interact with your customers. The opportunity to speak to an individual one-on-one if they have a problem or if they are raving about your product is one of the most interesting things when it comes to social media. Business is no longer functions with one-way communication, customers want feedback and now you are able to. The difference between Facebook and other social media platforms is Facebook gives you space where you can effectively write down thoughts and ideas and share them with your customers this will help engage with your customer base.

Market Research

Facebook page insights are one of the best analytics that is out there currently for social media. It is very informative and it is available for both free and paid posts. Facebook will tell you things like demographics, engagement, and anything else that can really help you target advertisements in the future. Learning more about the customer, like their age, gender, language, job titles can help you get a better understanding of your customer’s needs and interests. By doing this, you can then see who is your ideal customer and then create content that will be tailored to them.

Saves You Money

To create a Facebook business page ti costs you no money, so if you have not done so already it’s time to set one up. If you are a new start-up or a company that has been around for generations it can only help you. Paid advertisements are another great way that you can drive traffic to your website. An example of doing this is writing a blog and linking it on your posts, so when they want to read the content it is making them go on your page where they might spend time to look around and see more into your company. Traditionally social media advertisement is also a lot more targeted than T.V advertisements and it is also easier to drive people to your page when all they have to do is click a link.

All of the marketing tools that are implemented into Facebook are a great way to get people interested in more than just your company.  It is a tool that is often underutilized and doing a little more research into this platform can cause your company to better perform on these sites. I encourage every company to do a self-audit into your page and see if you are doing the best job that you could be doing and if you do not have a page already I encourage you to make one, there is nothing you can lose with it being free to set up.

When it comes to increasing the size of your social media audience, one usually thinks that the higher the number the better the outcome, that is false. That number may seem better and it will increase the reach on your posts but the real metric that matters is engagement. Engagement is when your customers like, comment, or share your posts, and here are a few tips for you to increase your social media engagement and some of the benefits it might have on your company.

Post content that your audience will enjoy

For this, you have to put yourself in your consumers' shoes and ask yourself, is this something I would enjoy? Is this something that would catch my attention and entice me to comment and like? These are all thoughts that you should be thinking about when creating content to post on your social media accounts. You want to create content that people will want to interact with and would drive a response from people, even if that response is just a double click on a picture. One thing to stay away from is posting content that might drive potential customers away, so if you have a post that you think is controversial it is best kept in the drafts. Lastly, on every post encourage your audience to like, or click a link, people are more likely to interact with your postings if you ask them to.

Have a set schedule

This one will require some research. As a business, you need to see when your customers are most active. You can do this by using a set schedule for two weeks and slightly change the time and compare the two to see which one is best. Doing this will require patience, but it will increase the number of likes, comments, and shares that each of your posts will have. Before the tests secondary research is essential. One can look online and see when most people are on certain apps with a quick google search. You could use those times and days as a baseline and work from there. Because posting on a set schedule, mostly when posting multiple times a day is hard using an automated system where you can create the post-before-hand can be life-saving. One social media tool that is affordable is Buffer. This site allows you to create multiple posts before-hand and schedule when you want them to be published.

Use Images

No matter the platform images capture the audience's attention. According to Buffer.com, tweets that include images tend to gain 150% more retweets than tweets that don’t include them. No matter the platform, if it is Twitter or LinkedIn a picture that is related to what you are writing about is crucial to getting the person to stop on their feed and read what you have written.

Over time using these steps and others will help you garner more attention to your page that will result in a loyal following and when offering a product, more sales. There is a saying that says it is about quality, not quantity, these are words to live by, if it is about the post that you are creating, or if it is about the followers that you are gaining. You do not want to clog someone's feed. Creating unique and attention-grabbing posts will make them more inclined to interact with your content and when attracting an audience, having a customer base that will support your posts will have a greater effect than the number of followers on your account.

Social media is growing to be one of the biggest forms of media and is growing at an unprecedented pace with over 59 percent of the world’s population having a social media presence the potential reach is unlimited and can be a cheaper option compared to print and tv ads. Social media has so much potential because consumers log into and view their feeds daily, which allows them to consume large amounts of media and ads. One thing that is a barrier to entry is how complex it is. Social media is always evolving and hard to keep up with. What might have been a trend one day is gone the next, but with time you could become a social media marketing pro! Here are some reasons why if your company has not looked into social media marketing to put it at the top of your list.

1. Story Telling

Social media offers the unique opportunity to show your audience and consumer the “behind the scenes” and insight into some of their favorite brands. This is where you can connect with your audience and relate to them, reach out, and respond to them. Doing this will build a closer bond with your customer and their loyalty to your brand will show.

1. Inexpensive

Comparatively to traditional media, the same reach will cost fractions. The most important to grow a page or brand naturally online is to post consistently and have relatable posts. Something else that is crucial is the use of keywords. Using keywords on your posts could garner more traffic and may result in a conversion. By doing this you will gather a following that will be more interested in your brand and may convert to customers in the future.

1. Provides Support

In this day and age when people have questions or concerns they are not going to call a hotline instead, they might send your company a message on social media or post on their feed something that they might find concerning about your product or brand. Here you can help the customer and also show a sense of authenticity. If someone is talking poorly about your brand or product, you can now reach out to the customer and support them. However, this needs to be done promptly. Time is crucial and keeping the customer waiting for a response is never an option.

Social media is only going to grow and starting might be a daunting task, but it is crucial. Nearly 80 percent of companies share content on social media and not having the presence will put you at an instant disadvantage when it comes to SEO and trying to win over customers. When starting, remember to target the most effective social media platforms, Facebook, LinkedIn, and Twitter. One thing to never forget is a following is not gained over a day, but with quality content and a strict posting schedule, your pages are bound to gain impressions and draw attention from potential customers.