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When it comes to increasing the size of your social media audience, one usually thinks that the higher the number the better the outcome, that is false. That number may seem better and it will increase the reach on your posts but the real metric that matters is engagement. Engagement is when your customers like, comment, or share your posts, and here are a few tips for you to increase your social media engagement and some of the benefits it might have on your company.

Post content that your audience will enjoy

For this, you have to put yourself in your consumers' shoes and ask yourself, is this something I would enjoy? Is this something that would catch my attention and entice me to comment and like? These are all thoughts that you should be thinking about when creating content to post on your social media accounts. You want to create content that people will want to interact with and would drive a response from people, even if that response is just a double click on a picture. One thing to stay away from is posting content that might drive potential customers away, so if you have a post that you think is controversial it is best kept in the drafts. Lastly, on every post encourage your audience to like, or click a link, people are more likely to interact with your postings if you ask them to.

Have a set schedule

This one will require some research. As a business, you need to see when your customers are most active. You can do this by using a set schedule for two weeks and slightly change the time and compare the two to see which one is best. Doing this will require patience, but it will increase the number of likes, comments, and shares that each of your posts will have. Before the tests secondary research is essential. One can look online and see when most people are on certain apps with a quick google search. You could use those times and days as a baseline and work from there. Because posting on a set schedule, mostly when posting multiple times a day is hard using an automated system where you can create the post-before-hand can be life-saving. One social media tool that is affordable is Buffer. This site allows you to create multiple posts before-hand and schedule when you want them to be published.

Use Images

No matter the platform images capture the audience's attention. According to Buffer.com, tweets that include images tend to gain 150% more retweets than tweets that don’t include them. No matter the platform, if it is Twitter or LinkedIn a picture that is related to what you are writing about is crucial to getting the person to stop on their feed and read what you have written.

Over time using these steps and others will help you garner more attention to your page that will result in a loyal following and when offering a product, more sales. There is a saying that says it is about quality, not quantity, these are words to live by, if it is about the post that you are creating, or if it is about the followers that you are gaining. You do not want to clog someone's feed. Creating unique and attention-grabbing posts will make them more inclined to interact with your content and when attracting an audience, having a customer base that will support your posts will have a greater effect than the number of followers on your account.